"There are NO customers in the office."
- Excellent product with unique attributes that we get it and can preach the gospel.
- Leadership of client is of high character, has track record of success, has a collaborative approach to business. Yes, ladies and gentlemen, we have a “No Assholes” rule. We just don’t want to work with them.
- Client has enough capital or has access to capital
- Product has clear direction on shelf placement/ category
- No broker mess to clean up
- Packaging is buttoned up