• Excellent product with unique attributes that we get and can preach the gospel.
  • Leadership of Client is of high character, has track record of success, has a collaborative approach to business. Yes, ladies and gentlemen, we have a “No Assholes” rule. We just don’t want to work with them.
  • Client has enough capital or has access to capital.
  • Product has clear direction on shelf placement / category.
  • No broker mess to clean up.
  • Packaging is buttoned up.

Meet our criteria?